ICON’s “Boys Don’t Cry” editorial brings soft rebellion, sharp faces, and Milan-shot model energy.
Dig out Noah Dore, Mitchel Boonstra, Joel Kemp, and William Albrechtsen in “Boys Don’t Cry”, a crisp new fashion editorial for ICON Magazine Italy that understands one very important truth: sometimes the strongest menswear image is the one that knows how to stay quiet and still make noise.
Shot in Milan by Stefano Galuzzi, the story leans into a beautiful tension: boyish restraint, sculpted cool, tender attitude, and the kind of model lineup that lets the clothes speak without losing the human charge underneath.
The editorial’s title does a lot of work before the first frame even lands. “Boys Don’t Cry” carries all that classic tension between masculinity, feeling, control, softness, performance, and pose — and this shoot lets that mood sit inside the styling rather than shouting it from across the room.
Galuzzi’s lens keeps the atmosphere clean but not empty. The faces are direct. The bodies are composed. The clothes carry that sharp editorial precision while still leaving room for something a little vulnerable to slip through.
Fashion editor and stylist Ilario Vilnius builds the world with a measured hand, letting the menswear feel considered without becoming overworked. Grooming by Luciano Chiarello keeps the boys polished but not overly precious, giving the images that exact editorial sweet spot between fresh and haunted.
For Noah Dore, Mitchel Boonstra, Joel Kemp, and William Albrechtsen, the story becomes a study in presence. Not big theatrics. Not runway performance. Just stillness, camera tension, and that quiet model-watch electricity that makes a fashion spread feel collectible.
Dig out the full “Boys Don’t Cry” editorial below.
Noah Dore, Mitchel Boonstra, Joel Kemp, and William Albrechtsen front ICON’s “Boys Don’t Cry.”
Sources: Editorial credits via Models.com; additional source listing via Morphosis Blog; magazine destination via ICON Magazine Italy.
