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Press & Publicity

It’s Not You It’s Me Media

A Los Angeles–based independent entertainment outlet covering music premieres, men’s fashion, film, television, live events, and culture-moving stories with a selective, music-first editorial point of view.

Independent Editorial Music-first Culture-literate
INYIM Media founder Anthony De La Cruz pictured with actress Mekia Cox at an entertainment event in Los Angeles.
INYIM Media founder Anthony De La Cruz with actress Mekia Cox in Los Angeles.
Haiku Hands performing live in Los Angeles with INYIM Media covering the show from the crowd.
Live music coverage: Haiku Hands in Los Angeles, with INYIM Media on the ground.

Recognition

Recent milestone: INYIM Media’s live Billboard Women in Music coverage became source material for follow-up entertainment reporting, with citations from Parade and theGrio and attribution later carried through AOL. INYIM has also been cited as a source on music and entertainment reference pages, including Wikipedia.

  • Parade

    Credited INYIM Media in coverage of Dionne Warwick’s reaction to Teyana Taylor’s Billboard Women in Music teleprompter mishap. View coverage.

  • theGrio

    Cited INYIM Media multiple times in its April 30, 2026 report on Teyana Taylor’s Billboard Women in Music stage moment. View coverage.

  • AOL

    Carried the Parade story with INYIM Media attribution intact, extending the citation through AOL’s entertainment/news ecosystem. View coverage.

  • Wikipedia

    Cited INYIM Media across music and entertainment reference pages, including Lime, where INYIM’s first-published report on Denyse LePage’s passing was used as a source, and Shakira’s “Men in This Town.” View Lime citation. View Shakira citation.

  • KTLA Morning News with Sam Rubin

    Verbally cited It’s Not You It’s Me Media on air as a source during entertainment coverage with the late KTLA entertainment journalist Sam Rubin.

What We’re Open To

  • Advance screeners and private screenings
  • Talent interviews, including virtual, in-person, or written formats
  • Red carpet, festival, and press event coverage in Los Angeles, with travel considered as approved
  • Film and TV reviews, previews, features, and streaming coverage
  • Music premieres, artist discovery, and live show coverage

If it’s a premiere, a first listen, a comeback, or a moment with real heat, we’re interested. INYIM prioritizes strong angles over volume.

Our Reach

400,000+ Unique monthly visitors
10M+ Monthly social impressions
5+ min Average time on site

Audience & Access

  • Core age range: 18–44
  • Audience split: 58% Female, 42% Male
  • Devices: 80% mobile, 20% desktop
  • Discovery: Google Search, social media, direct traffic, and referrals

Coverage Focus

  • Music premieres and emerging artist discovery
  • Men’s fashion, celebrity style, and visual culture
  • Film and television coverage, including reviews, previews, and events
  • Live entertainment moments and internet-moving stories

Official PR Boilerplate

It’s Not You It’s Me Media is a Los Angeles–based independent outlet covering music premieres, men’s fashion, film, television, live events, and entertainment. Also cited as INYIM Media, the outlet is known for artist discovery, selective editorial coverage, and a sharp music-first perspective on the releases, events, and culture moments larger outlets often miss.

Contact

Press Inquiries

Email: Click to copy

Website: itsnotyouitsme.org

Base: Los Angeles, available for screenings, interviews, premieres, and press events.

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