Manu Ríos Makes Armani Jewelry Look Like the Main Event
Manu Ríos is back in the Armani universe, this time putting the accessories squarely in focus for the Emporio Armani Fall/Winter 2026-27 Eyewear, Watches & Jewelry campaign.
The Spanish actor brings exactly the kind of quiet, camera-ready confidence the house likes: no unnecessary theatrics, no fighting with the product, just Ríos and a very good understanding of what the lens wants.
Emporio Armani describes the campaign as a series of intimate portraits built around Ríos’ presence and a contemporary, effortless sense of sophistication. The imagery was photographed by Alasdair McLellan, with styling by Emmanuelle Alt.
The accessories campaign sits alongside the wider Emporio Armani Fall/Winter 2026-27 season, presented via thee architecture of Berlin’s Funkhaus — the former East German broadcasting complex whose monumental interiors give the season its beautifully severe backdrop.
For the jewelry side, the effect is especially clean. Rather than burying the pieces underneath overworked styling, Armani lets the jewelry register as part of the overall attitude — polished, masculine and modern without needing to announce itself from across the room.
Ríos has become an increasingly natural fit for fashion, but this campaign makes the pairing feel particularly obvious. Armani gets its elegant restraint; Manu gets to look like Manu. Everybody wins.
Watch Manu Ríos in Emporio Armani’s Fall/Winter 2026 Men’s Jewelry Campaign
The 10-second Emporio Armani campaign film puts Ríos and the Fall/Winter 2026-27 men’s jewelry collection front and center.
Source: Emporio Armani.
