Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Model Peyton Andersen photographed by Patrick J Park for the Adagio fashion editorial

Fresh Faced Model Peyton Andersen Stars in “Adagio”

Peyton Andersen brings quiet confidence and controlled presence to “Adagio,” a fashion editorial photographed by Patrick J Park for Fucking Young! Online.

Fresh-Faced Model

July 26, 2026

Juan Navarro poses in a black-and-white fashion portrait wearing an open leather jacket, chain necklace and dark trousers.

Fresh-Faced Model Juan Navarro Brings Rebellion to MMSCENE’s “Noir Youth”

Fresh-faced model Juan Navarro explores youth, rebellion and controlled self-presentation in “Noir Youth,” photographed by David Temprano and styled by Álvaro Pinto.

Fresh-Faced Model

July 25, 2026

Male model adjusting the collar of a red track jacket in a close-up portrait against a light-colored paneled wall.

Models Edvardas Bogadelščikovas and Egidijus Janukonis in “The Fields We Grew Up On” by Lukas Rusilas

Edvardas Bogadelščikovas & Egidijus Janukonis Return to the Fields That Raised Them

Edvardas Bogadelščikovas and Egidijus Janukonis return to open landscapes for Lukas Rusilas’ quietly striking MMSCENE editorial, “The Fields We Grew Up On.”

Menswear & Model Watch

July 25, 2026

Model Marcin Smorawiński photographed by Greg Mikrut in a stripped-back studio portrait

Boy Oh Boy, Marcin Smorawiński Is Showing It All and Then Some

Marcin Smorawiński gives Greg Mikrut’s minimalist portrait series confidence, tension and plenty of body without losing its polished editorial edge.

Skin Tales

July 24, 2026

Model wearing black sculptural eyeglasses in a close fashion portrait.

Gentle Monster intelligent eyewear created with Google and Samsung

Gentle Monster’s Intelligent Eyewear Makes Smart Glasses Fashion First

Gentle Monster’s latest intelligent-eyewear design brings Google and Samsung technology into a sculptural frame that looks like fashion before hardware.

Menswear & Model Watch

July 24, 2026

Model wearing a pink floral tailored vest and matching trousers over a voluminous white shirt, posed against a pale background.

Model wearing a look from the Viviano Menswear Spring Summer 2027 collection

Viviano Menswear S/S 2027 Blurs Masculine and Feminine Codes

Viviano’s Spring/Summer 2027 menswear collection continues the label’s fluid conversation between masculine and feminine fashion.

Menswear & Model Watch

July 24, 2026

Nemanja Ninkovic photographed by Salvador Lorente for the “Herencia” editorial

Fresh Faced Model Nemanja Ninkovic In “Herencia”

Nemanja Ninkovic fronts the striking “Herencia” editorial, lensed by Salvador Lorente with styling by Sofia Campos for Fucking Young! Online.

Fresh-Faced Model

July 24, 2026

Ethan Hawke Named Canali Global Brand Ambassador in Cinematic New Campaign

Canali introduces Ethan Hawke as its new Global Brand Ambassador through a cinematic portrait connecting his creative discipline with the Italian house’s refined approach to menswear.