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How I Snuck Into The Tonight Show at 13 to See 702 Perform “Where My Girls At?”

INYIM founder Anthony De La Cruz as a teenager alongside 702 performing with Jay Leno on The Tonight Show in August 1999.

How I Snuck Into The Tonight Show at 14 to See 702 Perform “Where My Girls At?”

July 22, 2026

Theo James leans against a vintage blue convertible at a motor circuit, wearing a black jacket, dark trousers and tan leather shoes.

Theo James at Goodwood Motor Circuit for Church’s Fall/Winter 2026 campaign

Actor Turned Model Theo James For Church’s F/W 26 Campaign

Menswear & Model Watch

July 22, 2026

Max Luc faces the camera in a black-and-white portrait while crossing his arms over a white tank top.

Portrait of model Max Luc photographed by Ryan Barhaug for MMSCENE

Fresh Face Max Luc Knows Exactly Where The Camera Is

Fresh-Faced Model

July 22, 2026

Model wearing an open dark denim jacket and red shorts stands on a beach in hazy sunlight, with a mountain and car in the background.

A model wearing a layered Gosha Rubchinskiy Resort 2026 summer look

Gosha Rubchinskiy Resort 2026 Collection

Menswear & Model Watch

July 22, 2026

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Models wearing pieces from Levi's Pride 2026 Together We Ride collection honoring queer motorcycle clubs

Models wearing pieces from Levi's Pride 2026 Together We Ride collection honoring queer motorcycle clubs

Levi’s Pride 2026 Honors Queer Motorcycle Clubs With Together, We Ride

Honoring queer motorcycle clubs, Levi’s unleashes its Pride 2026 collection, Together, We Ride, filled with denim, studs, biker hardware and real LGBTQ+ history.

Menswear & Model Watch

June 7, 2026

Loup Duprat Thon Mading and Pol Schwinzer photographed by Karl Felix for White Album in Focus Style

Loup Duprat Thon Mading and Pol Schwinzer photographed by Karl Felix for White Album in Focus Style

Loup Duprat, Thon Mading & Pol Schwinzer Front White Album for Focus Style

Loup Duprat, Thon Mading and Pol Schwinzer appear in White Album, photographed by Karl Felix for Focus Style in layered white menswear.

Menswear & Model Watch

June 6, 2026

Owen Ruppersburg Makes A Grand Gesture for Icon America

Owen Ruppersburg stars in A Grand Gesture for Icon America, photographed by Sølve Sundsbø in sculpted tailoring and theatrical spring layers.

Fresh-Faced Model

June 6, 2026

Model wearing sharp tailoring from Haider Ackermann's Tom Ford Fall 2026 menswear collection

Model wearing sharp tailoring from Haider Ackermann's Tom Ford Fall 2026 menswear collection

Haider Ackermann Sharpens the Tom Ford Man for Fall 2026

Haider Ackermann sharpens Tom Ford Fall 2026 with exact tailoring, polished leather, rich suede, bold color and modern after-dark dressing.

Menswear & Model Watch

June 6, 2026

Yassin Elbo, Misha Miagkov & Maxim Onyščuk Wander Naples in Napolitudine

Yassin Elbo, Misha Miagkov and Maxim Onyščuk move through Naples in Napolitudine, photographed by Carmine Romano for Icon France.

Menswear & Model Watch

June 6, 2026

Jesse Sachet-Dufraisse, Oscar Young & Alexander Kodjo Acquah Front The New Masculine

Jesse Sachet-Dufraisse, Oscar Young and Alexander Kodjo Acquah appear in The New Masculine, photographed by Antonino Cafiero for Icon America.

Menswear & Model Watch

June 6, 2026

Joshua Boniface and Tom Meacock wearing Zara FIFA Classics photographed by Samuel Bradley

Joshua Boniface and Tom Meacock wearing Zara FIFA Classics photographed by Samuel Bradley

Joshua Boniface & Tom Meacock Revisit World Cup History for Zara FIFA Classics

Joshua Boniface and Tom Meacock front Zara’s FIFA Classics collection, photographed by Samuel Bradley in retro World Cup sportswear.

June 5, 2026

Mattis Perez and Alex Joos photographed by Anton Patdu for Salt on Linen on FY Magazine! Online

Mattis Perez and Alex Joos photographed by Anton Patdu for Salt on Linen on FY Magazine! Online

Duo Models Mattis Perez & Alex Joos Front Salt on Linen by Anton Patdu

Mattis Perez and Alex Joos step into Salt on Linen, photographed by Anton Patdu for Fucking Young! Online in a soft two-model editorial.

Menswear & Model Watch

June 4, 2026

Valentin Humbroich wearing Banana Republic's cotton-linen for the June 2026 edit

Valentin Humbroich wearing Banana Republic's cotton-linen for the June 2026 edit

Supermodel Valentin Humbroich Leads Banana Republic’s June 2026 Alentejo Edit

Valentin Humbroich steps into Banana Republic’s June 2026 Alentejo edit, bringing cotton-linen tailoring, bouclé texture and coastal summer polish.

Menswear & Model Watch

June 4, 2026