Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Kit Butler photographed by Luigi and Iango for VMAN Spring Summer 2026

Supermodel Kit Butler Covers VMAN Spring/Summer 2026 by Luigi & Iango

Kit Butler covers VMAN Spring/Summer 2026, photographed by Luigi & Iango and styled by Alexander Roth in a high-fashion shape-shifting editorial.

Menswear & Model Watch

June 3, 2026

Henry Rank and Max Knott wearing Massimo Dutti Summer 2026 looks in Lanzarote

Henry Rank & Max Knott Bring Summer Ease to Massimo Dutti’s Lanzarote Edit

Henry Rank and Max Knott head to Lanzarote for Massimo Dutti’s Summer 2026 edit, built around linen, relaxed tailoring and coastal ease.

Menswear & Model Watch

June 3, 2026

Model wearing a look from the Bershka x Ed Hardy Y2K capsule collection

Bershka x Ed Hardy Revives Y2K Tattoo Style in New Capsule

Bershka and Ed Hardy launch a Y2K capsule collection bringing tattoo graphics, streetwear attitude, and 2000s nostalgia back into the fashion mix.

Menswear & Model Watch

June 3, 2026

Mariah Carey wearing a white Schiaparelli lariat chain gown outside Giorgio Baldi in Santa Monica

Mariah Carey Turns Schiaparelli’s Lariat Gown Into a Necklace Moment

Mariah Carey turned heads at Giorgio Baldi in Santa Monica wearing an $8,300 white Schiaparelli gown with its gold lariat chain around her neck.

Menswear & Model Watch

June 1, 2026

Debbie Harry wearing Cutler and Gross sunglasses for the Shades of Difference campaign

Debbie Harry Turns Cutler and Gross Sunglasses Into Queen-Level Cool

Debbie Harry collaborates with Cutler and Gross on Shades of Difference, a limited cat-eye sunglass collection featuring Akira, Valentina, and Maria styles.

May 30, 2026