Fresh Faced Roman Lenoir Steps Into Guadagnino’s Decorated Zara World
Fresh faced model Roman Lenoir steps straight into the richly decorated world of Zara’s Baisi Guadagnino collection, where menswear gets oversized, colorful and just strange enough to make the room part of the outfit.
The project brings together director Luca Guadagnino and production designer Stefano Baisi for a Zara collaboration that stretches across more than 200 pieces of home and ready-to-wear. The idea is bigger than a clothing drop: furniture, interiors and fashion all get treated as extensions of the same personal taste.
fashion
Zara x Baisi Guadagnino
Roman Lenoir joins Bai and Takfarines Bengana in David Sims’ richly decorated campaign for Zara’s Baisi Guadagnino collection.
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Roman Lenoir Lands Right in the Collection’s Sweet Spot
Photographer David Sims captures Roman alongside Takfarines Bengana and Bai, while stylist Robbie Spencer pushes the menswear beyond the usual safe fall formulas. Powder-blue tailoring, red satin, pink layers, metallic shorts and oversized suede all show up without asking permission.
Roman’s looks work because they sit right in the middle of the collection’s tension between polished and peculiar. A red short-sleeve shirt becomes a backdrop for a single flower. A wool blazer gets overtaken by a pink sweater and butterfly-print cuffs. Even the quieter tailoring gets interrupted by one decorative detail that refuses to stay quiet.
Zara Lets the Room Dress Up With the Models
That is really the trick here. The campaign does not use interiors as neutral scenery. The flowers, painted walls, patterned rooms and furniture all continue the same visual language as the clothes. Decorating the body and decorating the room start to blur together, which is very much the Guadagnino of it all.
For a Fresh Faced Model moment, Roman does not get swallowed by any of it. He holds his own against the flowers, color, oversized proportions and all that gorgeous decorative excess — exactly the kind of campaign that makes a new face worth remembering.
And yes, between the red shirt, the flower and those butterfly cuffs, Roman absolutely knew which room he walked into.
Source: The Fashionisto / Zara. Photography: David Sims. Styling: Robbie Spencer.
