Pierrick Grégoire Gives H&M Atelier Tailoring a Bigger Stride
Pierrick Grégoire struts for H&M Atelier Fall/Winter 2026, fronting a campaign that takes familiar menswear tailoring and stretches the proportions in all the right places.
The season reaches back toward the 1980s and ’90s without turning into costume: exaggerated shoulders, elongated jackets, high-waisted trousers, oversized ties and tactile outerwear all get pushed through H&M Atelier’s cleaner, contemporary lens.
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H&M Atelier F/W 2026
Pierrick Grégoire steps into exaggerated tailoring, bonded leather and sharp new proportions for H&M Atelier.
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Big Proportions, Sharp Details and Plenty of Leather
The strongest looks are built on proportion. A long gray suit jacket is cinched at the waist, broad shoulders lengthen the silhouette, and the trousers sit high enough to make the whole thing feel deliberate rather than merely oversized. Elsewhere, bonded leather, contrast stitching and chunky footwear toughen up the tailoring.
There is also a little play in the details: a western-yoke shirt with bold topstitching, sleek ties secured with twin tie bars, an animal-print belt cutting across a textured wool coat and leather pieces that move between polished and slightly unruly.
For a label built around elevated wardrobe pieces, the collection works best when it stops behaving too politely. Pierrick gives the clothes the attitude they need — less boardroom, more somebody just walked out of the boardroom and decided the sidewalk was a runway.
Verified campaign credits include styling by Isabelle Thiry and makeup by Regina Törnwall. H&M is credited for the campaign imagery.
Scroll the remaining H&M Atelier Fall/Winter 2026 campaign looks below.
Sources: The Fashionisto; H&M; LUNDLUND. Styling: Isabelle Thiry. Makeup: Regina Törnwall. Images: H&M.
