A legacy brand, a new artistic director, and a fashion house built on reinvention.
Today’s Sunday Times feature spotlights Coco Chanel, one of the most influential names in fashion history — and one of the industry’s biggest modern powerhouses, generating roughly $20 billion in annual sales.
Matthieu Blazy brings Coco Chanel’s beachside legacy back into motion
Biarritz, big bags, house codes, and Blazy mania — this Sunday Times fashion moment reads like Chanel history getting a fresh seaside edit with a modern pulse.
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The house of Chanel has always been defined by evolution. From Gabrielle “Coco” Chanel’s revolutionary approach to women’s dressing, to Karl Lagerfeld’s decades‑long reinvention of the brand’s codes, each era has reshaped what Chanel means in culture.
Now, the story continues with Matthieu Blazy, who stepped in as artistic director last April. Blazy inherits a legacy built on structure, elegance, and modernity — and he’s already carving out his own direction. His vision leans into craftsmanship, architectural silhouettes, and a contemporary reading of Chanel’s iconic vocabulary. It’s a new chapter that honors the past while pushing the house forward.
The Sunday Times feature explores:
- Chanel’s global cultural footprint
- How the brand maintains relevance across generations
- Blazy’s approach to heritage vs. innovation
- Why Chanel remains one of fashion’s most powerful symbols
