Industry Insiders Break Down How She Accidentally Made Millions From a TikTok Jingle
Wanna find out how pop star Jess Glynne became a meme millionaire thanks to her now‑legendary TikTok‑famous jingle? The one that turned into a global soundbite, a cultural reset, and a digital earworm that refuses to leave the group chat? Then you’re in the right place.
On the hit YouTube show “The Rest Is Entertainment,” hosts Richard Osman and Marina Hyde break down the wild, unexpected rise of Jess’s viral audio — and more importantly, how it turned into serious money. The duo, known for answering the internet’s strangest questions about TV, film, and celebrity culture, unpack exactly how a single song became a decade‑long cash machine.
The Jet2 Deal That Never Died
A viewer asks the million‑dollar question: “How does that actually work financially? Is it typically a one‑off licensing fee, an annual deal, or anything tied to usage?”
From there, Osman and Hyde reveal the real tea:
- Jet2 first licensed “Hold My Hand” in late 2015, the same year it was released.
- The original agreement would have been a sync deal — upfront licensing + royalties every time the ad airs.
- But here’s the kicker: it was never meant to last 11 years. Jet2 has renewed and renegotiated the deal multiple times, each time adding more zeros.
- As Osman puts it, Jess has “discovered it is quite enough to get her paid throughout the whole of the next decade.”
And because Jet2 uses the song everywhere — TV ads, social ads, booking videos, and even on the plane — the royalties never stop flowing.
One crew member even told them the song plays so often that staff “just totally screen it out. They don’t hear it anymore.”
Related Story: It’s Not You It’s Me Media “Come Thru Saturday Vocals” Features UK Pop Princess From Jess Glynne
The TikTok Explosion
Then came the second wave: TikTok.
“Hold My Hand” became the soundtrack for travel chaos, airport queues, and holiday mishaps — all delivered with a wink. Posts using the song have been viewed more than 80 billion times on TikTok.
That’s not a typo. 80. Billion. Views.
Every meme, every remix, every “nothing beats a Jet2 holiday” joke boosts:
- Jess’s streaming numbers
- Jess’s download revenue
- Jet2’s brand recognition
- The song’s cultural immortality
It’s the rare case where a brand and an artist both win — massively.
Why This Worked So Perfectly
Osman and Hyde explain that younger generations don’t care about “selling out.” They don’t even think in those terms. A song is a song — if it slaps, it slaps. And if it’s from 2015? Who cares.
The result: “Hold My Hand” became a national earworm, a cross‑internet earworm, and a marketing miracle Jet2 could never have bought outright.
And Jess? She’s made millions — plural — from a single sync deal that refuses to die.
A Perfect Storm of Meme Magic
At a time when it’s harder than ever to make money from recorded music, Jess Glynne accidentally landed one of the most lucrative, long‑tail licensing wins in modern pop. A song that became a meme, a marketing tool, a travel anthem, and a cultural in‑joke — all at once.
And all she had to do was sing it once.
Dish, discover, and dig it all out below!
so good!