A Cinematic Study of McQueen’s Spring/Summer 2011 Energy
Director Bell Soto translates Alexander McQueen’s Spring/Summer 2011 collection into motion with END, a film that blends sculptural fashion, atmospheric pacing, and a cast of standout faces. The short captures McQueen’s sharp silhouettes and emotional tension, reframing the collection through movement, texture, and mood.
Bell Soto gives Alexander McQueen SS11 a cinematic end-of-the-world hush
A V Magazine fashion film, McQueen’s post-Lee transition era, and Bell Soto’s moody visual language — END lands like menswear, memory, and apocalypse meeting in one polished frame.
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Styled by Kim Howells, the film features Alex Bennett, Sebastian Sauve, Richie Cotterell, and Danny Arter, with additional appearances from Felix and Richi. Hair by Ben Jones (using Bumble and Bumble) and makeup by Thomas De Kluyver (using MAC) give the cast a polished, modern edge that complements the collection’s structure and attitude.
Original music by Sam Murray and Tano Iozzi drives the film’s pulse — a minimal, cinematic score that shapes the emotional arc as much as the visuals. Soto’s direction keeps everything taut and intentional, letting the performers and the clothes move through a world that feels both intimate and charged.
Behind the scenes, the production is supported by a full creative team: Camera assistant Yohanna Akladious, stylist assistants Reuben Esser and Daisy Newman, and makeup assistant Helena Kastenssen. Special thanks include Aica, Bernice Brobbey, Christophe Sanchez Vahle, Dounia Benjelloul, Jake Levy, Kate Krause, Lady Lucie, Robert Robinson, and Ryan Frost.
Shot in London, 2010, END remains a striking snapshot of McQueen’s legacy — a moment where fashion, film, and emotion converge.
