Giorgio Armani Fall/Winter 2026–27 Campaign Marks a New Chapter Under Leo Dell’Orco

Giorgio Armani Moves Forward Without Losing The House’s Quiet Authority

Giorgio Armani unveils its Fall/Winter 2026–27 campaign, introducing the first season shaped by longtime Armani collaborator Leo Dell’Orco.

Photographed by Oliver Hadlee Pearch and starring models Liam Kelly and Akbar Shamji, the new campaign does not attempt some noisy reinvention of the house. Instead, it works with the language Giorgio Armani spent decades perfecting: controlled tailoring, soft construction, exact proportions and clothes that look expensive without having to announce it from across the room.

Leo Dell’Orco Is Evolving Armani Rather Than Trying To Rewrite It

That distinction may be the most important thing about this campaign. Dell’Orco’s first season at the center of Giorgio Armani arrives with an enormous legacy attached to it, but the imagery suggests continuity rather than disruption.

The collection itself is framed around fluid silhouettes, soft volumes and refined materials, allowing heritage and change to exist in the same wardrobe. There is no desperate attempt to make Armani suddenly look like somebody else’s idea of modern fashion. The point is refinement — taking familiar codes and letting them breathe in a new chapter.

Liam Kelly And Akbar Shamji Keep The Clothes Front And Center

Hadlee Pearch photographs Liam Kelly and Akbar Shamji with the kind of restraint that suits Armani perfectly. The visual emphasis remains on proportion, fabric and silhouette rather than elaborate scenery or campaign gimmicks.

That gives the clothes room to register in the way Armani tailoring always has: slowly. You notice the line of a jacket, the ease of a trouser, the way layers sit together and how little effort the whole thing appears to require.

The New Chapter Still Speaks Fluent Armani

For a house entering a major new phase, there is something reassuring about how little this campaign strains for symbolism. The shift is there, but it is expressed through proportion and attitude rather than giant declarations about a “new era.”

That feels correct for Giorgio Armani. The brand’s power has rarely depended on spectacle. It comes from knowing exactly how much to remove, where to soften a line and when a perfectly cut garment can do all the talking.

Source: Giorgio Armani; MMSCENE.