Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Male fashion model seated on a metal chair against a dark blue studio backdrop, wearing a white shirt with a black vest and shorts; editorial page with text blocks along left and small captions on right.

Models George Alsford & Kristan Whewell Star in “Metropole”

George Alsford and Kristan Whewell star in “Metropole,” a sleek, modern editorial shot by Davis Reiss for Attitude, blending urban minimalism with polished menswear energy.

Menswear & Model Watch

April 29, 2026

Achille Genet & Emile Danckaert in “Black Salt” for Icon

Achille Genet and Emile Danckaert star in “Black Salt,” a Sicilian‑set editorial for Icon magazine, photographed by Alessandro Burzigotti with moody, modern menswear energy.

Menswear & Model Watch

April 29, 2026

Bare-chested man with short dark hair wearing a pearl necklace and bracelets, gazing at the camera with tattoos on his chest and arms.

Gabriel Guevara Fronts MMSCENE Magazine’s May Digital Issue

Gabriel Guevara fronts MMSCENE Magazine’s May digital issue in a cinematic cover story photographed by Adrian Zalez.

Menswear & Model Watch

April 28, 2026

Gosha Rubchinskiy Returns with a Bold New “PERESVET” Campaign

Russian Moscow designer Gosha Rubchinskiy unleashed it's new campign entitled, "PERESVET." fuckingyoung…

Menswear & Model Watch

April 28, 2026

Man in a green tracksuit releases a throw as a dog on a leash jumps to catch a tennis ball on an urban sidewalk near a beige building with a yellow post nearby. Lacoste unveils its revived “Life Is a Beautiful Sport” campaign directed by Fredrik Bond.

Lacoste Revives “Life Is a Beautiful Sport” in a Striking New Global Campaign

Lacoste revives its iconic “Life Is a Beautiful Sport” campaign with a striking new global film directed by Fredrik Bond and set to the energetic track “Paris Latino.”

Menswear & Model Watch

April 28, 2026

Young man outdoors holding a large white cardboard cutout shaped like a teal-outlined key

Rising Model Maksym Rassokha Captured in Striking New Editorial

Rising model Maksym Rassokha, represented by Bento Models, appears in a striking new editorial shot by Bàrbara Puigventós for Fucking Young! Online, showcasing sharp visuals and fresh energy.

Fresh-Faced Model

April 28, 2026

Young person in a bright yellow knit sweater, hands behind the head, sunglasses hanging from the neck, with orange tropical flowers and green plants in the background.

JW Anderson Drops a Fresh New “Summer Series” Capsule Collection

JW Anderson drops a fresh new “Summer Series” capsule collection, blending playful silhouettes and breezy warm‑weather essentials in a compact release designed for the season ahead.

Menswear & Model Watch

April 26, 2026

Shirtless male model with dark sunglasses sits against a pink backdrop, holding a large Gucci monogram bag over his shoulder; visible chest tattoos.

Gucci Unveils Its Sparkling New Campaign: “Generation Gucci”

Gucci unveils its sparkling new “Generation Gucci” campaign, shot by Demna, blending sharp modernity with the house’s iconic heritage in a fresh, youth‑driven creative pulse.

Menswear & Model Watch

April 24, 2026

Young model in a light gray suit with white feather accessory, standing in a cluttered shelves backdrop of knickknacks and decor.

Models Adam, Jeff & Adrien Ignite the Heat in “Inferno Kids”

Models Adam, Jeff, and Adrien star in “Inferno Kids,” a fiery, atmospheric editorial shot by Marcus Sabah with creative direction from Marvin Latournald, as featured in Fucking Young! Online.