Rihanna drops another mid-tempo ballad off off of her 2012 album Unapologetic with “What Now”.
Rihanna shot the music video for “What Now” inside a warehouse in Phuket, Thailand on September 17, 2013, during a tour stop of the Diamonds World Tour with direction by Jeff Nicholas, Jonathan Craven, and Darren Craig.
Rihanna described the video as –
“It’s gonna be kind of eerie, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual. You can get really almost expected. Everybody’s probably expecting narrative type of video, a love story of some sorts or something really soft and pretty” and then says, “It is pretty and kind of soft, but it’s really a little demented.”
