The Blog-Boy Era

A visual archive of The Blog-Boy Era — the late-2000s and 2010s menswear moment when young male models, new faces, editorials, campaigns, skinny silhouettes, and fashion-blog obsession turned a generation of models into internet-era icons. Pulled from the INYIM archive, this category revisits the faces we featured early, championed often, and kept in the conversation.

Models photographed by Joachim Mueller‑Ruchholtz for a fall editorial in Dansk magazine.

Hangin’ Tough by Joachim Mueller‑Ruchholtz for Dansk

Joachim Mueller‑Ruchholtz’s Dansk editorial, styled by Anders Sølvsten Thomsen, features a strong ensemble cast delivering a clean, masculine interpretation of the fall season.

August 27, 2010

Francisco Lachowski featured as The Fashionisto Model of the Month.

Francisco Lachowski Steps Into The Model Muse Spotlight

INYIM current model muse Francisco Lachowski is featured as The Fashionisto’s Model of the Month, bringing Brazilian model buzz from Ford Supermodel Brazil to Gucci and Dior Homme.

April 14, 2010

Simon Nessman Gets Playful in Funny Boy by Taghi Naderzad

Simon Nessman gets playful in Funny Boy, photographed by Taghi Naderzad and styled by Long Nguyen in an expressive character-driven editorial.

February 27, 2010

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Supermodel Valentin Humbroich Makes Calvin Klein’s Satin Cream Mist Look Too Easy

Germanier’s FW26 Couture Looks Like Fashion Caught Fire

Stefano Bruno Turns Toy Cars Into A Full Fashion Mood

Colin Otto Enters Loro Piana’s Museum-Level Quiet Luxury Moment

The Blog-Boy Era

Hangin’ Tough by Joachim Mueller‑Ruchholtz for Dansk

Francisco Lachowski Steps Into The Model Muse Spotlight

Simon Nessman Gets Playful in Funny Boy by Taghi Naderzad