Francisco Lachowski

Francisco “Chico” Lachowski is one of those models whose face became part of the visual language of modern menswear. Born in Curitiba, Brazil, Lachowski began his career in 2008 after winning the Brazilian edition of Ford’s Supermodel of the World competition, launching an international run that quickly moved through Milan, Paris and the wider fashion circuit.

Across the years, he has fronted campaigns and advertising for names including Dior Homme, Balmain, Hugo Boss, Etro, L’Oréal, Armani Exchange, H&M and Tommy Hilfiger, while his runway history stretches across houses such as Giorgio Armani, Gucci, Versace, Dolce & Gabbana and Dsquared2. Models.com has tracked hundreds of credits across advertising, editorials, covers, shows and lookbooks, and named him its 2016 Model of the Year for men in the Readers’ Choice category.

That longevity is what makes Lachowski more than a familiar face from a particular fashion era. Recent agency and industry profiles still show him working internationally, with representation across major fashion markets and newer editorial credits continuing into the mid-2020s. Chapter Management also lists his work beyond traditional modeling, including luxury and lifestyle collaborations and sports-focused partnerships, giving the Chico era a second life well beyond the early Tumblr-and-runway years that made him an internet favorite.

For INYIM, Lachowski has long been part of the archive: from Kings of Milano and Made in Brazil to editorials by Karl Simone, Greg Vaughan, Stewart Shining, Walter Pfeiffer and the Tappia Twins. Taken together, the work captures a model who moved easily between polished campaign casting, playful menswear editorial and the more provocative side of independent fashion publishing.