Rare DM brings LA party-girl satire, platinum Rapunzel hair, and a little “all kale, no thought” Hollywood truth.
Rare DM has been advertised, splashed, and spiritually mood-boarded all over our It’s Not You It’s Me background aesthetics for a minute now — so it is no surprise her latest drop arrives with exquisite taste, deadpan humor, and a wink at the vapid Hollywood creatures among us who are all kale and no thought.
Her latest delivery is filled with originality, cool-girl weirdness, a whole lotta love, and just enough fun to make the traffic feel like part of the choreography.
“LA Traffic” brings farmer’s-market strolls, poolside vanity, bar energy, and platinum-haired Hollywood satire straight into the Attention era.
As an Amazon Associate, I earn from qualifying purchases.
The NYC-based musician has also taken notice of INYIM liking, posting, and making her presence known in our little corner of the internet. Which makes this one even more fun to dig into.
Her brand-sparkling new single “LA Traffic” comes from Attention, Rare DM’s sophomore album, released Friday, May 29. The video is directed by MALLEN, with Rare DM herself bringing the creative-direction energy.
And this rollout has been moving. Rare DM has been dropping video single after video single, each one adding another strange, stylish little room to the Attention universe. We already clocked the dark-wave dream of “Mean Girled,” and now “LA Traffic” pulls the whole thing westward into Hollywood satire, synth-pop attitude, and full platinum-haired mischief.
The tune moves like a nightlife outing in the City of Angels that got playfully rerouted through a comical daytime stroll — a little farmers market, a little poolside vanity, a little bar energy, and a very specific Hollywood species that survives on kale, attention, and zero inner monologue.
Across the clip, Rare DM dances around town with a whole lot of attitude and flowy, Rapunzel-like platinum hair, turning the city into her own weird little electroclash playground. It is funny, stylish, casual, and slightly surreal in the way the best LA days can be: one minute you are trying to get somewhere, the next minute the journey becomes the whole personality.
Rare DM takes “LA Traffic” through farmers markets, poolside vanity, and Hollywood mischief.
Musically, “LA Traffic” sits right in Rare DM’s world of darkwave, synth-pop, electronic pulse, and cool-nightclub detachment — but there is also a sly pop grin underneath it. The track knows how to move without begging for attention, which is maybe why the Attention era is already feeling so on-brand.
Without further ado, get into thee RARE DM groove. The inescapable “LA Traffic” is featured right below.
Watch Rare DM’s official “LA Traffic” music video.
Directed by MALLEN, the video follows Rare DM through a playful LA day-to-night fantasy full of attitude, movement, humor, and platinum-haired synth-pop cool.
Sources: Video details via Rare DM / YouTube; album details via Rare DM / Bandcamp.
