IRN-BRU brings Susan Boyle, John McGinn, Alex Kapranos and the Tartan Army together for a wonderfully ridiculous Scotland World Cup anthem.
The unlikely singing crew joined Scotland football star John McGinn for a silly, rousing, fully Scottish World Cup reworking of IRN-BRU’s famous “Made in Scotland from Girders” ad slogan.
The new We’re Made in Scotland from Girders official video brings together Susan Boyle, Franz Ferdinand frontman Alex Kapranos, comedian Paul Black, viral singing sensation May Miller, and a whole squad of Tartan Army fans for one bonkers summer-football rally cry.
Scotland’s World Cup return gets a fizzy, funny, girders-powered singalong.
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It is the collaboration we did not know we needed between recording artists, football heroes, comedy chaos and Scotland’s other national drink. Truly, who had SuBo bridge section and IRN-BRU football anthem on their summer bingo card?
The campaign reimagines the brand’s classic 1980s “Made in Scotland from Girders” song as a tongue-in-cheek anthem for Scotland fans, leaning into everything from American travel hurdles to eye-watering ticket prices, late-night kickoffs and Tartan Army resilience.
According to campaign coverage, the official video was filmed across Scottish locations including Glasgow and Loch Lomond, while Susan Boyle gets her big moment on the Forth Bridge before the whole thing spirals into exactly the kind of high-camp national-pride spectacle only IRN-BRU could make feel correct.
Dig out the fizzy collaboration below.
Watch IRN-BRU’s We’re Made in Scotland from Girders official video.
The official IRN-BRU video turns the classic Made in Scotland from Girders slogan into a Scotland World Cup anthem starring Susan Boyle, John McGinn, Alex Kapranos, Paul Black, May Miller and Tartan Army fans.
Source: IRN-BRU shared the official We’re Made in Scotland from Girders video.
