Etro Makes The Everyday Look Deliciously Overdressed
Pedro Pinto is making a very persuasive case for being wildly overdressed for the most ordinary errand possible. In Etro’s fall 2026 campaign, the model turns up outside a Milanese building in a sweeping burgundy paisley coat, blue denim and black loafers, with a paper bag of artichokes tucked into the scene like this is simply how one handles groceries now.
And frankly? We support it. Etro has never been interested in disappearing quietly into a room, and this look understands the assignment: rich print, dramatic length, relaxed denim and just enough old-world romance to make leaving the building feel like an entrance.
fashion
Get Into The Etro Mood
Etro goes full romantic maximalist for fall, so we pulled together the official house plus a couple of easy ways to bring paisley and textured menswear into the rotation.
Some links may be affiliate links. INYIM may earn from qualifying purchases.
Photographer Marco Lessi lenses the campaign, with Rocco Collazzo handling styling. Pinto appears alongside artist Duccio Maria Gambi and model Simon Martyn, with the wider story placing Etro’s velvet, paisley, denim and layered tailoring inside the rhythms of everyday Milanese life.
The clever bit is the contrast. Nothing about Etro’s wardrobe is particularly anonymous, yet the campaign drops all that pattern and texture into familiar little rituals instead of treating the clothes like untouchable museum pieces. A delivery, a doorway, somebody heading out for the day — suddenly the house’s maximalism feels less costume-y and more like permission to make the mundane look better.
Pinto gets another standout turn in a green paisley knit polo that shifts into purple and magenta near the hem. Worn over an olive T-shirt with corduroy trousers and a brown suede belt, it lands on the softer side of Etro’s visual vocabulary while still refusing to be boring.
Between the coat and the knit, Pinto gives us two versions of the same Etro proposition: wear the print, keep the attitude easy, and let the clothes do a little extra talking. Burgundy paisley for the artichoke run? Apparently yes.
Source: The Fashionisto / Etro.
