ICON France serves seasonal attitude with three faces, quiet tension, and a whole lot of model-watch electricity.
Dig out the trio of models Maxime Laval, Thomas LeMaigre, and Bartolomé Chapel starring in “Les Attitudes de la Saison” for ICON Magazine France.
Shot by PA Hüe de Fontenay, the editorial moves with clean French-magazine restraint: sharp faces, controlled posture, seasonal polish, and the kind of attitude that does not need to shout to land.
The title alone sets the tone. Les attitudes de la saison is not just about clothes. It is about posture, mood, expression, and the little shifts in presence that make a fashion story breathe.
James Sleaford edits the story with a polished eye, while hair by Paolo Ferreira, makeup by Alberto Boggeri, and set design by Aymeric Arnould keep the world clean, direct, and editorially composed.
For Maxime Laval, Thomas LeMaigre, and Bartolomé Chapel, the story becomes a study in how much a model can do without overperforming. A look. A lean. A shift in angle. A quiet stare that says more than a full runway stomp.
That is the sweet spot here: menswear that understands the difference between being styled and being overworked. The clothes sit inside the images with confidence, while the models carry the mood like they know the season has already changed around them.
Dig out the full “Les Attitudes de la Saison” editorial below.
Maxime Laval, Thomas LeMaigre, and Bartolomé Chapel bring seasonal attitude to ICON France.
Sources: Editorial credits via Models.com; additional editorial context via Image Amplified.
