INYIM Media Fashion Campaign: Glenn Martens For Diesel x Diesel!
“To accompany this collection, Gleen presents a new campaign titled “Fake Smiles”. Channeling Diesel’s “For Successful Living” mantra, “Fake Smiles” is about a constant pursuit of happiness. The campaign’s images feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection.”
“When I arrived at Diesel, its founder Renzo Rosso was working on a unique, temporal take on fashion collaboration: past Diesel and present Diesel. He was studying how to fuse the label & heritage within the context, and outlook, of the year 2021. Then and now, together. I thought, what better a place to begin? I embraced this vision and I am proud to have worked alongside him in amplifying what you see here, today. In some ways, it symbolizes the passing of the proverbial baton; we are celebrating Diesel’s background as we steer into a new era, and I am excited about the direction in which we are heading.” – Glenn Martens
