“I Love Ugly’s latest campaign titled Generations puts the spotlight on the pressure to conform to society’s ideals and stick within its boundaries.
Generations focuses on the aspirations of young men (aged 3 – 12) asking them what they want to be when they grow up. These individuals are a stark contrast to the older men (aged 48 - 69) positioned next to them who are asked about their regrets.
All models are dressed in past, current and future I Love Ugly garments available in limited numbers in all I Love Ugly flagship stores, online orders and select worldwide stockists next week.I Love Ugly continues to stimulate individuality and inspire creativity with this powerful campaign.” – FY Magazine.es
