INYIM Editorial Profile
Anthony De La Cruz
Founder & Creative Director
Music, entertainment, fashion
Anthony De La Cruz is the founder and creative director of It’s Not You It’s Me Media, the independent publication he has helped shape since its launch in 2009. From the beginning, he has approached INYIM as more than a news site, building it as a constantly evolving creative space where music, entertainment, men’s fashion, photography, and visual storytelling can exist side by side.
Anthony guides the publication’s editorial direction and visual identity, with a sharp instinct for emerging talent, overlooked stories, distinctive imagery, and the moments that deserve more attention than the mainstream cycle gives them. His work reflects the spirit that has defined INYIM from the start: original, independent, curious, and driven by a genuine love of creativity in all its forms.
Latest Stories by Anthony De La Cruz
37,508 published stories
Fresh Faced Model Jasper Baumann Stars In “Portrait Of Fever”
Hamid Barzegar photographs fresh-faced model Jasper Baumann in MMSCENE PORTRAITS’ “Portrait of Fever,” a restrained editorial that puts expression, posture and subtle character…
Sam Salter Stars In CDLP’s “Grey Melange Essentials” Campaign
CDLP gives classic grey underwear a premium upgrade as dancer and performer Sam Salter turns a South London laundromat into thee sleekest wash…
Francisco Henriques Fronts Brunello Cucinelli’s Fall 2026 “Pages From Landscapes”
Francisco Henriques gives Brunello Cucinelli’s Fall 2026 tailoring more muscle, mixing double-breasted polish with cargo trousers and rugged outerwear.
Spotted: Jimothy, Seattle’s Tiny Raccoon Taking Over The Internet
A tiny masked wanderer emerged from beneath a car in Seattle’s Ballard neighborhood and instantly became the internet’s newest wildlife obsession.
Camila Mendes Reveals Her Criterion Closet Picks
Camila Mendes digs through the Criterion Closet for gothic chills, Mexican family drama and a romance that evolves across decades.
Young Farmers Use Tractors To Stop York Field Fire From Reaching Homes
Two young farmers drove straight toward a fast-moving York crop fire and carved out thee emergency line that helped keep the flames away…
Come Thru Vocals Saturday Breaks The Mold With Opus Kink & Orchid (Crybaby’s Angel Edit)
COME THRU VOCALS — Daily Vocal Discoveries from INYIM Media Come Thru Vocals is a long-running It’s Not…
Tom Llamas Covers Wildfire Smoke From Canada, U.S. Cities & Taco Bell Says Removal Of Taylor Farms Lettuce
Tom Llamas leads NBC Nightly News through Canadian wildfire smoke, Texas flooding and Taco Bell’s Taylor Farms lettuce removal.
Ava Max Chats on TODAY About FIFA Tune “Energy” and Her Pop Hit-Making Streak
Ava Max talks “Energy,” the FIFA World Cup 2026 album, recent singles and why her fans never wait long for new music.