This campaign reimagines Nature Valley’s signature backdrop of the outdoors with a whole new spin. We find friendly forest creatures adorably drooling all over themselves.
In its first collabo with The Martin Agency, the brand rolls out “We Make Nature Delicious.” A campaign set in the English countryside where a cast of puppet woodland creatures can’t keep their paws off the granola!
The spot’s visual tone? Think Wes Anderson meets snack attack. The puppets—crafted with plushy precision—go full feral over crunchy clusters. It’s chaotic. It’s charming. It’s a whole snack frenzy.
The ad debuted across digital platforms in early November 2025, with a rollout timed to hit peak cozy season. (Yes, the squirrels are scarfing granola in cable-knit sweaters.)
Are the critters cute or just unhinged? Drop your take below—especially if you’ve ever fought a raccoon for a snack.
