Romeo Winks, Shawn Melts — Gucci Gives Us Man Crush Monday

Romeo Beckham and Shawn Mendes at Gucci’s Spring 2027 Ready-to-Wear show are our Man Crush Monday feature this week — but honestly, Gucci gave us the setup and the two of them did the rest.
Both landed in the front row for Demna’s Spring/Summer 2027 Gucci show in Milan, where the designer turned the presentation space into a full Gucci boutique and sent out his increasingly defined vision for the house. Shawn already has an official place inside that new Gucci universe too: he stars in the brand’s Primavera campaign.
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Gucci Spring 2027 — Man Crush Monday
Romeo Beckham and Shawn Mendes gave Gucci’s Milan front row one of its most replayable little moments.
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Shawn Mendes Couldn’t Resist the Lil Beckham
And then came the moment. Shawn ran to Romeo like a teenie bopper because apparently he couldn’t resist the lil Beckham. Romeo hits him with that wink and — well — you know Shawn melted.
All we can say is: he was giving Cher.
Not that we are pretending to know what was going through Mendes’ head. That is simply our read of the clip, and the body language does plenty of the editorial work on its own. One tiny Gucci-front-row exchange, one wink, and suddenly Man Crush Monday had written itself.
Gucci’s Spring 2027 Front Row Was Packed
The pair were hardly alone in Milan. Gucci’s Spring 2027 guest list also pulled in names including Cardi B, Bianca Jagger, Nicki Minaj, Naomi Watts, Jannik Sinner and Aryna Sabalenka, while Vogue’s front-row coverage photographed both Romeo and Shawn separately among the show’s VIP arrivals.
For Romeo, the appearance continues his increasingly visible fashion run; for Shawn, the Gucci connection is now more formal thanks to the Primavera campaign. Put them in the same room, though, and the internet-friendly part practically takes care of itself.
Romeo Beckham & Shawn Mendes at Gucci Spring 2027
INYIM’s clip catches Romeo Beckham and Shawn Mendes sharing the little Gucci front-row moment that sealed this week’s Man Crush Monday.
Don’t have TikTok? Watch it on Instagram.
Sources: Gucci; Vogue; Associated Press / RTE; INYIM Media social coverage.




