“Founded by Mathieu de Ménonville, Éditions M.R is the idea; one might even say the fantasy of a rugged man, bordering occasionally on the edge of casual. His clothes are his pals, his traveling companions. They are made of fine material asking to be just ever so roughed up and thread-worn. They are clothes that live fully and take their hits on the chin. Wherever he goes, the Éditions MR man goes through life draped with the carefree attitude of a morning-after-a-night-before, where the smell of cognac and tobacco lingers.” – FY Magazine
