Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Ruslan Danilchenko photographed by Alan of PAI Models in a clean editorial portrait

Fresh Faced Model Ruslan Danilchenko

Fresh‑faced rising model Ruslan Danilchenko is lensed by Alan of PAI Models in a clean, striking new editorial spread.

Fresh-Faced Model

March 1, 2026

Kit Butler modeling the Mango Tailored collection designed by Richard James

Supermodel Kit Butler For “Mango Tailored” By Richard James

England supermodel Kit Butler brings sharp British elegance to the new Mango Tailored collection, crafted under creative director Richard James.

Menswear & Model Watch

March 1, 2026

Kate Moss closing Gucci’s runway show under Demna, walking to Ornella Vanoni’s interpretation of “Tu si ’na cosa grande”

Today, the catwalk boss, KATE MOSS closes GUCCI by DEMNA

Kate Moss closed Gucci’s runway show under Demna, walking to “Tu si ’na cosa grande” interpreted by Ornella Vanoni — a cinematic, icon‑meets‑vision finale moment.

Menswear & Model Watch

February 28, 2026

Runway look from BOSS’s Fall/Winter 2026 collection unveiled at Milan Fashion Week

BOSS F/W 2026 Collection

BOSS unleashes its Fall/Winter 2026 collection at Milan Fashion Week, delivering sharp tailoring, sculpted outerwear, and a renewed sense of modern, metropolitan polish.

Menswear & Model Watch

February 28, 2026

Runway look from Demna Gvasalia’s debut Fall/Winter Gucci collection at Milan Fashion Week

Demna Gvasalia Debut Gucci Collection

Demna Gvasalia makes his Gucci debut at Milan Fashion Week with a Fall/Winter collection that fuses Italian glamour with his signature sharp, subversive tailoring.

Menswear & Model Watch

February 28, 2026

Runway look from Marni’s Fall/Winter 2026 collection debuting under creative director Meryll Rogge

Marni F/W 2026 Runway

Marni’s Fall/Winter 2026 runway marks Meryll Rogge’s debut as creative director, blending the house’s eclectic spirit with her sharp, modern, architectural vision.

Menswear & Model Watch

February 28, 2026

Runway looks from Onitsuka Tiger’s Fall/Winter 2026 collection inspired by the Japanese aesthetic concept of “Ma”

Onitsuka Tiger F/W 2026 Ready-To-Wear

Onitsuka Tiger unveils its Fall/Winter 2026 collection in Milan, shaped by the Japanese aesthetic of “Ma” and defined by clean silhouettes, balance, and modern minimalism.

Menswear & Model Watch

February 27, 2026

Casablanca S/S 2026 Lookbook

Casablanca’s Spring/Summer 2026 Lookbook has arrived, and we’ve curated the best quality picks and original stylings that capture the brand’s signature sun‑drenched luxury.

Menswear & Model Watch

February 27, 2026

Runway looks from Willy Chavarria’s Spring/Summer 2026 “Spicy Pastels” collection

Willy Chavarria Unleashes “Spicy Pastels”

Willy Chavarria unleashes his Spring/Summer 2026 collection “Spicy Pastels,” a bold fusion of color, softness, and sculptural tailoring that redefines modern menswear.