Talia Chetrit Lenses a New Chapter of LOEWE’s Visual Language
Legacy brand LOEWE unleashes its Fall/Winter 2026 Pre‑Collection Campaign — a sharp, art‑driven continuation of the house’s evolving visual identity. This season, creative director Jonathan Anderson taps photographer Talia Chetrit, whose unmistakable eye brings a cool, sculptural tension to the images: intimate yet distant, precise yet quietly chaotic, always human.
LOEWE’s FW26 precollection lets Tenerife do the drama
Talia Chetrit’s lens, volcanic island light, bold textures, graphic stripes, and a cast with offbeat cinematic pull — LOEWE’s precollection campaign feels sensual, strange, and sharply house-coded.
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Chetrit’s lens turns the Pre‑Collection into a study of form, posture, and personality — a world where clothing becomes gesture, and gesture becomes story.
Front and center is Levon Hawke, the rising actor and son of Ethan Hawke and Uma Thurman, stepping into the LOEWE universe with a calm, magnetic presence. His casting adds a generational spark to the campaign — a blend of legacy, youth, and cinematic cool that aligns perfectly with the house’s current mood.
The collection itself leans into LOEWE’s signature play with proportion and material: elongated knits, sculptural outerwear, off‑kilter tailoring, softened leather, and silhouettes that bend between art object and everyday wear. It’s a Pre‑Collection built on contrasts — structured yet slouchy, refined yet raw, playful yet deeply considered.
Chetrit captures it all with a stark, almost documentary clarity, letting the clothes and the bodies inside them speak for themselves.
Step into LOEWE’s Fall/Winter 2026 Pre‑Collection Campaign below.
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