Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Luca Celentano and Balint Szobonya in Dusty Strays photographed by Andrea Reina

Luca Celentano & Balint Szobonya Star in Dusty Strays

Luca Celentano and Balint Szobonya lead Dusty Strays, a raw menswear editorial photographed by Andrea Reina and styled by Eugenio Monteleone.

Menswear & Model Watch

June 18, 2026

UNDERCOVER Pre-Spring 2027 menswear look with everyday garments reimagined through Jun Takahashi's design language

UNDERCOVER Pre-Spring 2027 Menswear Reworks Everyday Uniforms

UNDERCOVER’s Pre-Spring 2027 menswear collection turns everyday garments into slightly disrupted wardrobe pieces through raw-cut edges, exposed seams and hybridized silhouettes.

Menswear & Model Watch

June 18, 2026

Gosha Rubchinskiy Summer 2027 Look 036 from the Forum men’s collection

Gosha Rubchinskiy Summer 2027 Menswear Explores Youth Identity

Gosha Rubchinskiy presents Forum, his Summer 2027 men’s collection centered on identity, community, youth culture and new forms of self-expression.

Menswear & Model Watch

June 18, 2026

SANGUE NOVO open call poster for young Portuguese fashion designers

SANGUE NOVO Opens 2026 Young Designers Competition

SANGUE NOVO has opened applications for its next edition, inviting emerging Portuguese fashion designers to experiment, take risks and develop new voices. Backed by ModaLisboa and the Municipality of Lisboa, the competition offers awards, mentoring, grants and industry support, with applications open until July 19 and presentations planned for Lisboa Fashion Week 2026.

Menswear & Model Watch

June 18, 2026

Ferragamo Pre-Spring 2027 look by Maximilian Davis inspired by 1920s elegance

Ferragamo Pre-Spring 2027 Revisits 1920s Glamour

Ferragamo Pre-Spring 2027 continues Maximilian Davis’ modern conversation with the 1920s, translating Jazz Age glamour into clean tailoring, collage and quiet luxury.

Menswear & Model Watch

June 17, 2026

Louis Baines Chases Summer Love in Jimmy Fairly Eyewear

Jimmy Fairly heads to Mallorca for its Summer Love eyewear campaign starring Louis Baines, with golden-hour frames, tortoiseshell finishes and Mediterranean charm.

Menswear & Model Watch

June 17, 2026

Walton Goggins wearing Paul Smith tailoring in the Autumn Winter 2026 campaign

Walton Goggins Returns as the Face of Paul Smith’s AW26 Campaign

Walton Goggins is back as the face of Paul Smith’s Autumn/Winter 2026 campaign, bringing screen-star mischief to British tailoring and countryside style.

Menswear & Model Watch

June 17, 2026

Ludovic de Saint Sernin Takes SS26 Swimwear to Rio

Ludovic de Saint Sernin heads to Rio de Janeiro for its Spring/Summer 2026 swimwear campaign, photographed by Jorge Perez Ortiz and styled by Pau Avia.