Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Valentin Humbroich holds a glass near his mouth while wearing a royal-blue T-shirt reading “Thank You For Being A Friend.”

Ami Paris Marks 15 Years With “Thank You For Being A Friend”

Alexandre Mattiussi marks 15 years of Ami Paris with a friendship-led anniversary capsule and an Ami d’été campaign featuring Valentin Humbroich.

Menswear & Model Watch

August 1, 2026

Thibaud Charon carrying a Ferragamo messenger bag in the Fall/Winter 2026 campaign

Thibaud Charon Fronts Ferragamo’s Fall/Winter 2026 Campaign

Thibaud Charon steps into Ferragamo’s Fall/Winter 2026 campaign, pairing polished menswear and leather accessories with Johnny Dufort’s surreal imagery.

Menswear & Model Watch

August 1, 2026

Moses Itauma in Nike’s Studio Fleece and Solo Fleece campaign

Nike Unleashes Studio Fleece, the New Everyday Uniform

Nike rebuilds the everyday fleece wardrobe with new fabric weights, standard and oversized fits, Solo Fleece additions and an athlete-meets-artist campaign.

Menswear & Model Watch

August 1, 2026

Models Murphy & Matt Get Physical in the ‘Useful Bodies’ Editorial

Murphy and Matt turn strength, shape and movement into fashion in Useful Bodies, photographed by Zhu Leisan for Fucking Young! Online.

Menswear & Model Watch

July 31, 2026

Two men in relaxed nautical clothing lean against a sail on a boat, with blue water visible behind them.

ERL Unleashes Its Latest “Sailing” Collection

ERL’s latest “Sailing” collection turns coastal dressing into an offbeat mix of oversized layers, maritime references and Venice Beach attitude.

Menswear & Model Watch

July 31, 2026

Tommy Hilfiger “Always Denim” Fall 2026 Campaign Stars Romeo Beckham

Romeo Beckham fronts Tommy Hilfiger’s “Always Denim” Fall 2026 campaign, bringing a relaxed, unbothered ease to the brand’s classic American sportswear. The images focus on layered denim jackets, loose jeans and clean styling, highlighting silhouette, wash and texture while giving heritage prep a cooler, more current New York feel.

Menswear & Model Watch

July 31, 2026

Flashback Friday: Textiles & Patterns, Psychedelic Footwear (1967)

A 1967 British Pathé fashion film spotlights Swinging Sixties footwear at its most psychedelic, with knee-high boots, patterned tights, bold prints and mod styling. From daytime shoes to evening looks, the archive footage shows how Flower Power pushed color, texture and attitude below the knee, turning shoes into the star of the outfit.