
INYIM Contributor
Anthony De La Cruz
Founder & Creative Director
Music, entertainment, fashion
Anthony De La Cruz is the founder and creative director of It’s Not You It’s Me Media, the independent publication he has helped shape since its launch in 2009. From the beginning, he has approached INYIM as more than a news site, building it as a constantly evolving creative space where music, entertainment, men’s fashion, photography, and visual storytelling can exist side by side.
Anthony guides the publication’s editorial direction and visual identity, with a sharp instinct for emerging talent, overlooked stories, distinctive imagery, and the moments that deserve more attention than the mainstream cycle gives them. His work reflects the spirit that has defined INYIM from the start: original, independent, curious, and driven by a genuine love of creativity in all its forms.
Latest Stories by Anthony De La Cruz
36,515 published stories

Trevor Noah & Atsuko Okatsuka Dive Into Comedy, Culture, and Pure Chaos
Trevor Noah and Atsuko Okatsuka chat on What Now? With Trevor Noah, diving into comedy, culture, creativity, and pure delightful chaos.

Watch HBO’s New Euphoria Season 3 “Evolution” Behind‑the‑Scenes Featurette
HBO releases a new behind‑the‑scenes look at Euphoria Season 3, with Sam Levinson exploring the show’s visual shift, character growth, and rising stakes.
Couple Renovating Their Home Uncovers a Massive Hidden Cellar Beneath the Floorboards
A Sheffield couple renovating their home uncovers a massive hidden cellar beneath the floorboards, instantly boosting the property’s value.

Baby Owl Discovered After Storm Helped From Firefighters
A baby great horned owl found after a storm was safely cared for by Vacaville firefighters before being transferred to a wildlife rescue…
500 Years Frozen: The Inca Children Who Changed History
A documentary explores the discovery of Inca children preserved in ice for 500 years, revealing their last meals, rituals, and powerful insights into…
Nina Simone Performs “Be My Husband” Live at Montreux (1976)
Nina Simone delivers a raw, powerful 1976 Montreux performance of “Be My Husband,” turning a simple arrangement into a soul‑shaking moment.

pinkpantheress + Four Tet x Poppy on Come Thru Vocals Friday
Come Thru Vocals Friday highlights pinkpantheress & Four Tet’s “Illegal” and Poppy’s “Eat The Hate,” two vocal‑forward selections curated by the INYIM music…

Meet the Rare Raccoon Dog, Aka Tanuki — A Native of East Asia
Meet the raccoon dog, or Tanuki — a fox‑like East Asian canid known for its thick fur, gentle nature, and remarkable adaptability.

Joop Sanders, Last of the Original Abstract Expressionists
A new NYC retrospective curated by Isca Greenfield‑Sanders honors Joop Sanders, the last original Abstract Expressionist, and reintroduces his visionary work.




