The Album Cycle Never Sleeps When Ava Max Is Holding The Hook
Ava Max is keeping it real about the wait between eras. As she put it during her visit to TODAY with Jenna & Sheinelle, her fans “never go without me for a year”—and the release schedule is doing plenty to back her up.
Her 2025 album Don’t Click Play is still fresh, but Ava has already kept the pop machine moving with the Freddie Mercury vibration of “KiLL iT QUEEN” and the ear-gasmic instant replay “Out Of Your Mind.” Both tracks keep her maximalist instincts intact: enormous hooks, sharp edges and zero interest in playing small.
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Then there is “Energy,” Ava’s collaboration with BIA for the Official FIFA World Cup 2026 Album. The track places her inside the tournament’s sprawling global soundtrack without sanding down what makes an Ava Max chorus hit: lift, drama and a melody designed to arrive already knowing its stadium pose.
During the conversation with Jenna Bush Hager and Sheinelle Jones, Ava also opened up about making pop hits and maintaining momentum after an album release. The answer feels baked into her entire career strategy: do not disappear, do not overthink the next hook and absolutely do not leave the Maxinators unfed.
It is a compact interview, but it catches Ava exactly where she lives best: between one completed era and the next oversized chorus. Don’t Click Play may have landed in 2025, yet 2026 already has her stacking new singles, a FIFA placement and another reminder that she treats pop consistency like a competitive sport.
Watch Ava Max Discuss “Energy” And Her Pop Hit-Making Process
The full TODAY with Jenna & Sheinelle segment covers Ava Max’s FIFA-featured collaboration, recent releases and the pace she keeps for her fans.
Source: TODAY with Jenna & Sheinelle, Ava Max official and FIFA.
