Which One Is Your Favorite Along the I‑10?

Is it even Coachella without the annual billboard sightings? The 2026 Coachella billboards have officially popped up along the iconic 10 freeway heading into Palm Desert, marking one of the most looked‑forward‑to pre‑festival rituals.
This year’s lineup of larger‑than‑life faces includes a mix of pop powerhouses, alt‑darlings, and global sensations. Among the sightings:
- Sabrina Carpenter with her Redken partnership
- Karol G
- Justin Bieber
- FKA Twigs
- KATSEYE
- CMAT
The billboards stretch across the desert drive, greeting festival‑goers as they make their pilgrimage toward Indio — a visual appetizer before the main event.
Dig out the full carousel of sightings below and tell us which one stole your heart.
View the Coachella 2026 Billboard Sightings

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Comment below: Which billboard is your pre‑Coachella fave this year?





