Kate Hudson is the latest actress to join a beauty campaign endorsement.
“She’s the ultimate California girl with natural (perfect) blonde hair, blue eyes, shiny skin, and maybe a swipe of lip gloss. We guess that’s why she chose Almay, “Almay is known for its fresh, effortless approach to beauty,” she said in a statement.
She’ll do all of the usual work: commercials, print ads and online campaigns, as well as participate in philanthropic initiatives spearheaded by the company (which is owned by Revlon).
But really it’s a massive win for Almay, whose current face Elaine Irwin Mellencamp (as in John) targets a completely different, and much older market. No one talks about Almay, but everyone talks about Kate Hudson.” -Fashionista
