Valentino Beauty Unveils ‘Vendetta’ With Dakota Johnson & Alexander Skarsgård

Valentino Turns Passion Into a Full-Blown Fragrance Escape

Valentino Beauty has unveiled Vendetta, a new fragrance duo fronted by brand ambassadors Dakota Johnson and Alexander Skarsgård — and the launch arrives like a glossy little fever dream about chemistry, instinct and refusing to do romance quietly.

The campaign introduces Vendetta Donna and Vendetta Uomo, two complementary scents positioned as Valentino’s “scents of unstoppable passion.” The cinematic campaign film was directed by Romain Gavras, while the still imagery was photographed by Inez & Vinoodh.

Johnson and Skarsgård are framed as two people locked into their own orbit — less polished perfume-commercial fantasy, more partners-in-crime energy with a Valentino-red pulse running through it.

Vendetta Is Both the Campaign and the Fragrance Duo

This is not just a campaign title floating above an unrelated product. Vendetta is the actual fragrance franchise, built as a paired expression through Vendetta Donna and Vendetta Uomo.

Valentino describes the launch as a return to passion, with the duo centered on emotion, connection and contrast. The name also nods back to the Maison’s original Vendetta fragrance from 1991, while recasting it for a new beauty era.

Vendetta Donna is built around red orange nectar, tuberose and sandalwood, while Vendetta Uomo moves through ginger, cinnamon liqueur and patchouli. The bottles mirror one another visually, each structured around a bold sculpted V motif.

Dakota Johnson and Alexander Skarsgård Make Their First Project Together Count

One of the more interesting details is that this marks Johnson and Skarsgård’s first professional collaboration, despite having known each other for more than a decade.

That existing familiarity works in the campaign’s favor. Valentino is not selling them as strangers meeting under perfume-ad lighting. The whole thing is built around connection that already feels lived-in, volatile and a little mischievous.

Johnson had already been part of the wider Valentino world before this beauty chapter, while Skarsgård enters as one of the new faces helping define the brand’s next fragrance era.

The Film Pushes Vendetta Into Full Cinematic Territory

The campaign film takes the fragrance launch well beyond a standard bottle reveal. Gavras stages Johnson and Skarsgård inside a heightened road-movie romance built around movement, tension and escape, while Valentino’s signature red remains one of the defining visual codes.

And yes, it is all very dramatic. But with a name like Vendetta, subtle was never really going to be the assignment.

Watch Valentino Beauty’s “Vendetta, the Scents of Unstoppable Passion” Campaign Film

Directed by Romain Gavras, the Valentino Beauty film stars Dakota Johnson and Alexander Skarsgård as the faces of the new Vendetta fragrance duo.

Source: Valentino Beauty and Maison Valentino.