Lucky Punch, Ben Atkins and Archie Dowling Get Physical for Bazaar Sport.
Hunky, handsome models Lucky Punch, Ben Atkins and Archie Dowling bring poolside muscle, wrestling moves and playful athletic form to Harper’s Bazaar Homme France.
Photographer Zac Bayly lenses the trio for the second issue of Harper’s Bazaar Homme France, turning a traditional exercise manual into one glossy, body-conscious fashion story.
Written by Chloé Laforest and styled by Bridie Gilbert, the editorial moves through sections devoted to the chest, legs, arms, recovery and training equipment.
Swim briefs, wrestling singlets, vintage athletic pieces and luxury fashion become part of the routine as the models stretch, grapple, lift one another and generally refuse to treat exercise like a solitary activity.
The workout plan says repetitions. The photographs say synchronized muscle mischief.
Explore the complete editorial and find retro swimwear and vintage-inspired athletic pieces for your own summer rotation.
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The workout guide becomes the fashion concept.
Bazaar Sport borrows the visual language of classic fitness magazines, complete with oversized anatomical headings and exercise advice set around Bayly’s photographs.
The featured page focuses on the pectorals, recommending incline work to shift the effort toward the upper chest while one model demonstrates the desired silhouette against a mint-green pool wall.
Other spreads move through leg training, arm development and recovery, placing practical workout language beside photographs that feel more playful than instructional.
The approach gives the editorial a split personality. It is part fitness feature, part swimwear shoot and part celebration of how bodies interact through sport.
Nobody appears to be counting repetitions, but everyone remains deeply committed to the group project.
Poolside form meets fashion form.
Two members of the Bazaar Sport trio pose in pale-blue and olive swim briefs against the editorial’s sun-washed turquoise setting.
Gilbert’s styling begins with the simplest possible athletic uniform: clean swim briefs, bare torsos and skin catching the hard afternoon light.
From there, the wardrobe becomes progressively more theatrical. Wrestling singlets arrive in primary colors, rugby references move into leather and vintage sports jerseys are combined with luxury accessories.
One black-and-white portrait pairs a protective Schutt rugby helmet with a woven leather T-shirt from Bottega Veneta. Another training image mixes vintage athletic pieces with Asics sneakers.
The designer pieces never overwhelm the physical action. Clothing bends, wrinkles and shifts along with the models instead of remaining perfectly arranged for the camera.
Luxury fashion entered the locker room and immediately joined the team.
Bazaar Sport runs through the full routine.
The complete editorial moves from workout diagrams and poolside portraits to wrestling holds, rugby references and one very coordinated nighttime lift.
Bayly photographs the story with a mixture of direct sunlight, crisp monochrome and hard nighttime flash, giving each stage of the routine its own visual temperature.
The turquoise pool setting produces the cleanest images, while the gym-floor wrestling sequence becomes louder and more kinetic. The nighttime photographs abandon instructional seriousness entirely as the models grin through increasingly improbable formations.
Creative direction comes from Franck Durand, with hair by Pete Lennon, makeup by Teneille Sorgiovanni, casting by Ben Grimes and set design by Nat Turnbull.
Lucky Punch, Ben Atkins and Archie Dowling make the final lesson clear: proper form matters, but excellent chemistry photographs even better.
Source: Morphosis 2.0’s presentation of Bazaar Sport and its additional outtakes, with production credits cross-checked through Models.com.
