“Stop the Insanity: Finding Susan Powter” is executive produced by Jamie Lee Curtis and directed by Zeberiah Newman, picking up years after the now 67-year-old OG fitness guru disappeared from her pop culture pedestal.
In the ’90s, Susan Powter burst onto the scene with her signature bleach-blonde buzz cut and bold message of health and wellness. She conquered infomercials, became a New York Times bestselling author, hosted her own talk show, and saw her face on thousands of products. Then, she dramatically walked away from Hollywood and into obscurity.
Crippling lawsuits with business partners left her bankrupt, and she has since lived as a total recluse below the poverty line in Las Vegas, where the filmmaker ultimately finds her.
This documentary explores the meteoric rise and subsequent fall of Susan Powter while asking: What will it take to bring her back to audiences—and is her message, “Stop the Insanity,” still as relevant and powerful today as it was in the early ’90s?
