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Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Gordon Bothe by Stefano Moro | >bmm

Gordon Bothe by Stefano Moro for Italian magazine.

February 27, 2010

Nicolas Ripoll by Damien Blottière | Velvet

It’s all about red & black in the editorial ‘Rosso & Nero’ featuring Nicolas Ripoll by Damien Blottière…

February 25, 2010

Mathias Lauridsen & Malgosia Bela by Mark Segal | TSUM

Mark Segal(American photographer) shot the TSUM Spring/Summer 2010 ad campaign alongside Mathias Lauridsen and Malgosia Bela as the…

February 25, 2010

Mathias Lauridsen & Malgosia Bela by Mark Segal | TSUM

Mark Segal(American photographer) shot the TSUM Spring/Summer 2010 ad campaign alongside Mathias Lauridsen and Malgosia Bela as the…

February 24, 2010

Blonde model wearing an embellished white Vicedomini ensemble beside a swimming pool in the Spring Summer 2010 campaign photographed by Maurizio Montani

Vicedomini Spring/Summer 2010: Maurizio Montani Behind the Lens

Keeping it sassy but classy! Italian fashion house Vicedomini turns up the poolside glamour for Spring/Summer 2010 in a striking campaign photographed by Maurizio Montani. From embellished swimwear and breezy cover-ups to dramatic black and pink ensembles, the collection brings a little sophistication and plenty of attitude to the summer sun. Take a closer look at the complete seven-image editorial.