Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Matías Otero and Ante Vujanović photographed by Jvdas Berra for Numéro Homme Switzerland’s Les Corps issue

Matías Otero & Ante Vujanović Strip Fashion Back for Numéro Homme

Models Matías Otero and Ante Vujanović explore masculine beauty, intimacy and physical contrast in Jvdas Berra’s Les Corps fashion editorial.

Menswear & Model Watch

July 13, 2026

Supermodel Edzard B posing in a sculptural hat and black trousers for the Dudes fashion editorial

Supermodel Edzard B Lets Softness Take Control In “Dudes”

Supermodel Edzard B strips masculinity of its usual performance in “Dudes,” a softer, stranger menswear editorial photographed by Helena Asole.

Menswear & Model Watch

July 12, 2026

Juwon wearing an oversized white shirt with distressed teal jeans and black boots in the Neighbor fashion editorial

Juwon Moves In Next Door — And Suddenly Everybody Is Watching

Juwon takes over an ordinary apartment in “Neighbor,” turning undone shirting, severe tailoring and heavy black boots into controlled domestic disruption.

Menswear & Model Watch

July 12, 2026

Michael Oder wearing an open dusty mauve shirt and layered silver necklaces for H&M Summer 2026

Michael Oder Makes H&M’s Summer 2026 Layers Look Effortless

Michael Oder fronts H&M’s Summer 2026 menswear edit, bringing lightweight layers, relaxed tailoring and washed seasonal color into sharper focus.

Menswear & Model Watch

July 11, 2026

Two close portrait views of a model wearing a black HELIOT EMIL SS27 jacket with an oversized high collar and silver hardware

HELIOT EMIL’s SS27 “TROXLER” Makes The Familiar Disappear

HELIOT EMIL turns the Troxler effect into fashion for SS27, sharpening familiar collars, closures, graphics and technical silhouettes before they disappear from view.

Menswear & Model Watch

July 11, 2026

Model backstage wearing John Lawrence Sullivan’s SS27 Androgyny collection during Berlin Fashion Week

John Lawrence Sullivan’s SS27 Goes Backstage At Berlin Fashion Week

Go backstage with John Lawrence Sullivan as the SS27 “Androgyny” collection takes shape amid the controlled chaos of Berlin Fashion Week.

Menswear & Model Watch

July 11, 2026

Valentin Humbroich fronts Calvin Klein’s Satin Cream Hair and Body Perfume Mist campaign.

Supermodel Valentin Humbroich Makes Calvin Klein’s Satin Cream Mist Look Too Easy

Valentin Humbroich fronts Calvin Klein’s Satin Cream Hair and Body Perfume Mist campaign, bringing clean CK energy, soft skin-scent beauty and effortless model polish.

Menswear & Model Watch

July 9, 2026

Model wears a sparkly beaded Germanier Fall/Winter 2026 couture look from Les Sulfureuses.

Germanier’s FW26 Couture Looks Like Fashion Caught Fire

Kevin Germanier’s Fall/Winter 2026 couture collection, Les Sulfureuses, turns sparkly fringe, beadwork, upcycled materials and explosive runway fantasy into one gloriously combustible fashion moment.

Menswear & Model Watch

July 9, 2026

Stefano Bruno Turns Toy Cars Into A Full Fashion Mood

Fresh Faced Model Stefano Bruno steps into Toy Cars, a playful MMSCENE STYLE STORIES editorial photographed by Luca Fancellu and styled with soft masculinity, nostalgia and polish.