The Latin pop princess crown? Becky G is not playing.
Becky G is absolutely not letting go of that Latin pop princess tiara.
Fresh off the pulse‑pounding release of “Marathon,” she’s already back with a ferociously impeccable new music video — the electrifying, attitude‑heavy “EPA.”
Becky G turns “EPA” into a ferocious heat-check moment
Loud, blazing, and built like a block-party warning siren, “EPA” finds Becky G snapping into full command mode — all confidence, culture, rhythm, and summer-pressure attitude.
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Directed by Dominican filmmaker Olivia De Camps, the visual is a full‑throttle celebration of culture, community, and pure Becky G swagger. Shot at El Mercadito here in Los Angeles, the video uses real backdrops, real vendors, real pedestrians, and a full crew woven seamlessly into the everyday rhythm of the iconic East LA marketplace.
It’s textured. It’s alive. It’s exquisite.
Becky G isn’t just delivering visuals — she’s building a world, one fierce frame at a time.
