Gucci Takes Ibrahima Kane And Samuel Watson To Monte Carlo
Twosome models Ibrahima Kane and Samuel Watson front the Gucci Monte Carlo campaign, and yes, thee Riviera fantasy has arrived wearing a tote, a V-neck, a little black-shirt mystery and the kind of resort polish that says the driver is already outside.
Shot by Mark Seliger, the campaign leans into the Gucci version of a Monte Carlo summer: coastline, hotel air, beach-club ease, city movement and accessories that look ready to disappear into a very expensive weekend. The mood is not loud vacation chaos. It is richer than that. It is the art of acting casual while dressed like the reservation knows your name.
The men’s styling gives the campaign its easy tension. Ibrahima Kane and Samuel Watson move through relaxed tailoring, lightweight knitwear, all-day denim, GG canvas travel pieces, Web-striped accessories and a little moto-leaning attitude. Gucci keeps the summer soft, but not sleepy.
fashion
Gucci Monte Carlo Mood
A little Riviera polish, a little resort dressing, and thee kind of summer accessory energy that says the getaway is already booked.
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The broader creative team keeps the fantasy sharp: Demna leads the design language, Riccardo Zanola handles art direction, Marie Chaix styles, Anthony Turner works hair, Sam Visser handles makeup, with casting by Jussi Vuorenlehto and Piergiorgio Del Moro. That is a full luxury machine, not just two handsome men near a bag.
What works here is the campaign’s refusal to make Monte Carlo feel like a postcard only. The beach is there. The glamour is there. The Gucci codes are absolutely there. But the stronger read is movement: arrival, escape, luggage, street, sunlight, another plan after this plan. Ibrahima and Samuel give it that handsome, unfussed menswear energy — dressed, styled, photographed and still somehow looking like they just stepped into the frame naturally. Sure, Jan. We love the illusion.
Gucci also keeps its heritage close without trapping the campaign in a museum case. The GG Monogram, Web stripe, travel bags and resort accessories do the heavy lifting, while the Monte Carlo setting nods to the House’s long relationship with Riviera glamour. It is summer dressing as a lifestyle receipt.
Sources: The Fashionisto provided campaign, model, wardrobe and Gucci Monte Carlo context; Models.com provided expanded creative credits.
