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Music Video: “Through Being Cool” By Pioneers Devo

“Vid-Visuals of the Day” presents the pionnering and ahead of their time band, Devo performing in the music video “Through Being Cool”…
Devo performing in the “Through Being Cool” music video, wearing their signature futuristic attire and delivering their satirical new‑wave performance style.
Devo’s “Through Being Cool” appears on their 1981 album New Traditionalists, released via Warner Brothers Records and Virgin Records. Courtesy of Warner Brothers Records / Virgin Records

“Vid‑Visuals of the Day” presents the pioneering, ahead‑of‑their‑time band Devo, delivering their satirical, razor‑sharp performance in the remastered music video “Through Being Cool.” Lifted from their 1981 album New Traditionalists — recorded for Warner Brothers Records and Virgin Records — the track captures Devo at their most pointed and playful.

The song’s bass groove, quirky keyboard melodies, and funk‑leaning rhythm guitars create an unmistakable flavor that goes straight for your musical senses. It’s Devo doing what Devo does best: bending pop, punk, and performance art into something defiantly their own.

Courtesy of Warner Brothers Records / Virgin Records

Get into the Devo groove with INYIM Media’s latest hit parade. The inescapable “Through Being Cool” is featured right below.

Tell us below. Does this Devo era still hit your musical sweet spot?

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