
Handsome smokin’ hottie‑mctottie James Norton steps into Jessie Ware’s brand‑sparkling‑new music video “Ride,” bringing his signature suave, cinematic magnetism. The British actor — known for Happy Valley, McMafia, Grantchester, and Little Women — is the perfect on‑screen counterpart for Ware’s lush, high‑gloss return.
Just last week, INYIM Media featured the audio the moment it dropped. Now Miss Ware has unveiled the official visualizer, directed by longtime collaborator Charlie Di Placido, the creative force behind many of her most stylish, choreo‑driven, and emotionally textured visuals.





















Together, Ware, Norton, and Di Placido craft a striking, slow‑burn, widescreen mood piece — a polished, wondrous, inescapable Jessie Ware moment that ushers in her Superbloom era with elegance and heat.
Get into the Ride groove with Jessie Ware and her leading man below.








