We Know That’s Right! The TikTok Effect; news report says artists see double-digit lift in streams after viral peaks on its platform.
Tik Tok released its second Music Impact Report to demonstrate its “added value to artists and the music industry.”
Luminate’s Music Impact Report concludes that ‘TikTok is a key driver of music discovery, monetization and chart success’84% of songs that entered the Billboard Global 200 in 2024 went viral on TikTok firstU.S. TikTok users are 74% more likely to discover and share new music on social and short-form video platforms than the average short-form video userTikTok’s ‘Add to Music App’ feature has generated over a billion track savesU.S. music super fans are almost twice as likely to be on TikTok.
Luminate’s Music Impact Report 13th February 2025
To imagine the old farts and out of touch humans wanted to get rid of it. Oh Please!
Checkout some of our viral TikTok music selections below.
