In a stylistic video described as “L.A. noir” by H&M’s creative director Donald Schneider, Lana Del Rey the buzzing American singer and songwriter captures a eerie mood as she lip syncs to her latest single and video a cover of the 1960’s Americana song “Blue Velvet” directed by Johan Renck (Madonna “Hung Up”, “Nothing Really Matters”, Kylie Minogue’s “Love at First Sight”) for retailer H&M’s latest campaign.
This is a video to watch in full screen and HD as it serves a visual art piece perfectly capturing all aspects of what it was created to do. Intrigue your senses.
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Gander at the familiar faces below such as model Francisco Lachowski amongst others.
