“Topman opens London Collections Spring/Summer 2017 shows with a nostalgic collection of beachy pieces with British seaside towns, mods and teddy boys playing a starring role throughout.
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Pale and pastel coloured tailoring runs through the collection in square cuts with cropped trousers, alongside bright primary coloured boxy and cropped sportswear in the form of snug shorty-shorts and puffa jackets. Whimsical sequinned motifs of mermaids, Palm trees and blue eyes, reminiscent of the Pearly Kings adorn a selection of the outerwear and silky shirts, adding a kitsch element to the collection’s story.
The makeup has been applied to give the boys a sunburnt glow, as if they’ve been on the beach all day. Created by by Petros Petrohilos at Streeters using Suqqu. Meanwhile the hair has been given a roughly combed wet-look, to give the “freshly showered” effect, by Matt Mulhall at Streeters using Fudge Professional products.
This season’s jewellery collaboration is with Husam El-Odeh and includes a selection of retro Americana belt buckles in guitar and lion head shapes, alongside key chains with beachy charms and coral pieces, bringing the kitsch seaside feel of the collection together.” – FY Magazine.es
