It's Not You It's Me Media

Directed by Patrick Daughters and shot in London, Adele delivers a trippy yet beautifully simplistic musique video at this past Sunday night's Billboard Music Awards aired on ABC. Her latest pop-folky single off her colossal megahit "25" entitled  “Send My Love (To Your New Lover) showcases images of Adele doing what she does best, modestly dancing singing authentically in a Dolce &Gabbana piece, stylized with a transparent  motif.

Pop-up Video Time Kiddas: "Daughters, who’s directed videos for a host of bands. Two of his other memorable projects: the Yeah Yeah Yeahs’ “Maps” and Feist’s “1234.” Watch the new clip for “Send My Love (To Your New Lover)” below."