Christina Aguilera was all set for a major makeover with her ‘Bionic’ album. Originally, she had her sights on leading with “Glam”, but a countdown on her website pointed fans to a different direction.
On March 23, 2010, “Not Myself Tonight” burst onto the scene as the official lead single. With a fierce cover and a launch that screamed confidence, it hit U.S. radio on April 6 and instantly became the hottest track on Pop and Rhythmic stations.
The song made a grand entrance at number 23 on the Billboard Hot 100, selling 77,000 digital copies in its debut week and racking up 11.8 million airplay impressions. It also danced its way to number 1 on the Dance Club Songs chart and conquered the globe—Top 5 in Hungary and Japan, Top 15 in the UK, Canada, Italy, and Scotland, and charting in 21 countries overall.
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Then came the Hype Williams-directed video on April 28, dripping in leather, latex, and cheeky nods to Madonna’s “Express Yourself”. It was a bold and daring move, marking the start of Aguilera’s most adventurous era yet.
