One of the year’s strongest full-length pop albums keeps giving as Willa Ford drops the official Flex video—and prepares to take WeHo Pride live.
Calling all Willa Ford lovers! The pop princess has released the official music video for Flex, the second single from her long-awaited new album, amanda.
Directed by Scott King, the visual keeps Willa firmly at the center—blonde, commanding and serving the cool confidence of a woman who knows exactly why we are all still watching.
Flex gives the amanda era another visual pulse ahead of Willa’s live WeHo Pride appearance.
As an Amazon Associate, I earn from qualifying purchases.
And let us say it clearly: amanda is one of the strongest full-length albums of the year.
This is not a comeback built around one familiar name, one old hit and a quick nostalgia lap. Willa returned with a complete album—focused, adult, emotionally sharp and confident enough to stand on its own without pretending the last 25 years never happened.
Flex carries that same energy. The track is sleek and self-aware, with Willa sounding completely comfortable inside the woman she has become. There is no chasing the younger artist she once was. The point is the voice, confidence and perspective she has now.
The visual matches that mood with sharp styling, controlled movement and a performance that lets Willa’s presence do the heavy lifting. She does not need to overplay the return. One look toward the camera tells the entire story.
And the videos keep coming. Rather than releasing the album and disappearing, Willa continues building out the amanda world one visual at a time, giving the songs room to develop beyond the first listen.
Video stills: Willa Ford in Flex, directed by Scott King.
The timing could not be better because we will be seeing Willa live this Sunday at WeHo Pride.
After spending the year with amanda, watching her reclaim the stage in real time feels like the proper next chapter. We are ready to hear these songs outside the headphones, surrounded by a West Hollywood Pride crowd that already understands the assignment.
Related Story: Zephyring 25 Yrs, Willa Ford ‘Did Ya Understand That’ On Nickelodeon’s All That
Willa Ford came back with more than a single moment. She brought a full album, a growing visual era and live dates that allow the music to reach the people who have been waiting.
Now Flex—and dig out the official video right below.
Watch Willa Ford’s official music video for Flex.
Directed by Scott King, the official Flex video continues the visual era surrounding Willa Ford’s new full-length album, amanda.
Sources: Willa Ford released the Scott King-directed official video for Flex; WeHo Pride announced Willa Ford among its 2026 Street Fair performers.
