Italian Grandeur Meets Westwood Mischief Inside A 41-Degree Showroom
Vivienne Westwood has taken its Fall/Winter 2026 campaign somewhere suitably excessive: the historic showroom of Italian furniture maker Belloni in Barlassina, positioned between Milan and Como.
Photographed by longtime collaborator Juergen Teller, the campaign crashes Westwood’s raw seams, corseted knitwear, sharp tailoring and draped silhouettes into rooms packed with giltwood furniture, Rococo-revival flourishes, Art Deco cabinetry and richly upholstered surfaces.
The result is not a polite heritage exercise. It is Italian grandeur made slightly unruly—the kind of setting where a structured Harris Tweed coat can stare down a golden sofa and somehow win.
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Andreas Kronthaler chose Belloni after visiting the family-run furniture company himself. The workshop and showroom have been producing ornate interiors for more than 150 years, and their unapologetically decorative rooms reflected both his current life in Milan and his wider connection to Italy.
Once Kronthaler proposed the location, Teller was immediately on board. The only minor complication was the reported 41-degree Celsius heat during the shoot. Somehow, the finished images do not look like everybody is one corset lace away from passing out.
The campaign’s central tension comes from placing clothing rooted in disruption against interiors built to project permanence and inherited taste. Gold damask, neoclassical seating and trompe-l’œil walls surround exposed construction, dramatic draping, flashes of red and silhouettes that refuse to behave like museum pieces.
That contrast is pure Westwood. The house has always treated the past as material to be cut apart, tightened, exaggerated and worn somewhere improper. Here, old-world Italian craftsmanship does not soften the punk attitude; it gives it a grander room in which to make trouble.
The casting extends that idea of collision. Reports on the campaign describe a mix of agency talent, friends of the house, street-cast personalities and Kronthaler himself, with Italian cultural icon Ilona “Cicciolina” Staller providing the campaign’s most immediately provocative presence.
Staller appears in black lace gloves, flower crowns and long, low-cut knit dresses, bringing a very specific strain of Italian pop mythology into Westwood’s British punk vocabulary. Kronthaler described her as an icon capable of bringing people together—a wonderfully Westwood reason to place her in a room full of gilded furniture.
Campaign credits also include models Adeshina David, Evelyn Effrim and Roxane Plaza. Dovile Drizyte serves as creative director, with styling by Sabina Schreder, hair by Lorenzo Barcella, makeup by Daniel Sallstrom, casting by Julia Asaro and nails by Giulia Zacconi.
The clothing itself moves between structured dark tailoring, flashes of scarlet, corseted knits, raw-edged dresses and regal Harris Tweed outerwear. Nothing disappears into the decorative setting. Instead, the garments answer the furniture with their own volume, history and attitude.
It is an effective continuation of Kronthaler’s stewardship of the house: deeply aware of Vivienne Westwood’s archive, but never content to freeze it into tasteful nostalgia. Fashion history is welcome inside the room. It simply may not leave with all its upholstery intact.
Vivienne Westwood Fall/Winter 2026 Campaign Credits
Designer: Andreas Kronthaler
Photographer: Juergen Teller
Creative Direction: Dovile Drizyte
Styling: Sabina Schreder
Hair: Lorenzo Barcella
Makeup: Daniel Sallstrom
Casting: Julia Asaro
Nails: Giulia Zacconi
Source: Vivienne Westwood, Models.com and Hypebeast. The current INYIM upload contains two images from the wider campaign.
