Starring veteran supermodel Cole Mohr and rising fresh new face Mack Karpes, the campaign explores generational nuance and raw individuality.
Demna Gvasalia, newly appointed creative director of the Italian fashion house Gucci, unveils the brand’s dazzling new Fall/Winter 2025 campaign, titled “The Gucci Portrait Series.” This marks his first major debut under the Gucci label, signaling a bold new chapter for the house.
Captured through the lens of legendary photographer Catherine Opie, the visuals are intimate yet cinematic—blending high fashion with autobiographical undertones. Opie’s signature style elevates the narrative with moody tones and contemplative compositions, giving each shot a museum-like gravitas.
The campaign’s wardrobe celebrates contemporary subcultures fused with heritage tailoring: oversized silhouettes, textured layers, and opulent detailing hint at the redefinition of modern elegance. Each portrait evokes an emotional vignette—less product display, more visual diary.
For more on the collection and to view the full campaign, visit the official Gucci website
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